Best ads of 2024 so far, including CeraVe, Heinz and Visit Oslo
Jul 26, 2024 · For the first time, The Drum has published mid-year World Creative Rankings leaderboards. To mark their release, we’re celebrating some of the best advertising of 2024 so far.
Why Holland & Barrett is moving away from promotion-led …
Jan 25, 2024 · Now though, with a £350m transformation investment behind it and burgeoning health and wellness market to capitalize on, Holland & Barrett has a newfound confidence to market itself beyond price ...
World Creative Rankings 2024: the most creative agencies in the …
Feb 27, 2024 · The agency was showered with accolades for its ‘Apologize the Rainbow’ work for Mars brand Skittles, which is the most-awarded campaign in this year’s rankings, having brought home gongs ...
Cadbury shares how it reworked ‘timeless’ ad to celebrate 200th year
Jan 15, 2024 · The shoot took place in Scotland, in both Edinburgh and Glasgow, and battling the notorious whims of Scottish weather was tricky. The original ad had been filmed during the harsh, dark, winter ...
PlayStation at 30: A brand that never took gaming too seriously
Oct 7, 2024 · Amid this sea of change, PlayStation stands as the sole constant. Gaming is slowly encroaching into real life, but PlayStation understands that most gamers are looking for moments of escape ...
World Creative Rankings 2024: advertising’s top companies, …
Feb 27, 2024 · The accolade comes as WPP-owned agencies VML and Ogilvy finish second and third, respectively, in the Most Awarded Network agency rankings, while Ogilvy London claims fifth place in the Most ...
Why the V&A has repositioned its brand around niche interests
Mar 15, 2024 · The V&A in London is the world’s largest museum of applied arts, decorative arts and design, with a whopping 2.8m objects, but despite having so much to offer, familiarity with the brand was low ...
How Vinted became pre-loved fashion’s favorite Unicorn
Oct 1, 2024 · Online second-hand shopping is nothing new, of course, so how is Lithuanian ‘unicorn’ Vinted becoming our go-to for pre-owned items? Vinted’s stratospheric rise started somewhat under-the-radar.
World Creative Rankings: the 20 most awarded ad campaigns of …
Apr 7, 2021 · The World Creative Rankings is our annual study of the brands, agencies and people behind the world’s very best creative work. In this instalment, we reveal the most creative ad campaigns in the ...
How John Lewis looked to bring “heart, trauma and love” to …
Nov 14, 2024 · The Drum joined the retailer and its agency Saatchi & Saatchi for an exclusive private screening to hear about the pressure and privilege of making Christmas’s most anticipated ad.