Inside Walmart’s pop culture-heavy 2024 holiday campaign
Oct 21, 2024 · UPDATE: Dec. 3, 2024: Walmart is expanding its “Gifts That Show You Get Them” holiday campaign with four new spots that build on the effort’s pop culture theme. The original ads featured clips from classic movies and TV shows with a seasonal backdrop while the latest commercials reunite cast members from those same media properties, including “Gilmore Girls” and “SpongeBob ...
Digital Marketing News | Marketing Dive
Marketing Dive provides in-depth journalism covering the most impactful news shaping the marketing industry. We cover topics like social media, video marketing, mobile, data and analytics, technology, and more.
Walmart parodies TV hits in Black Friday ‘advertainment’ series
Oct 28, 2024 · “Deals of Desire” seems to parody such hits as “Bridgerton,” “Friday Night Lights,” “Yellowstone” and “The Vampire Diaries.” It features actors Walton Goggins (“Justified”), Taye Diggs (“All-American”), Lisa Rinna (“The Real Housewives of Beverly Hills”), Ian Somerhalder (“The Vampire Diaries”), Anthony Ramos (“Hamilton”) and Chad Michael Murray (“One ...
Amazon’s holiday campaign spotlights classic song, acts of kindness
Nov 5, 2024 · Dive Brief: Amazon launched its 2024 holiday marketing campaign this week in international markets. The effort leans on uplifting themes and centers on the classic Burt Bacharach and Hal David song “What the World Needs Now Is …
Burger wars: How Burger King's rivalry with McDonald's …
May 17, 2022 · For more than 60 years, McDonald's has held strong as an icon of America's post-war boom. As the world's largest fast food chain — a concept it pioneered — it influences how people around the world eat and live while maintaining a sizable lead over its competitors in number of locations, annual revenue and advertising spend.
PayPal takes Will Ferrell ‘Everywhere’ for largest-ever US ad …
Sep 10, 2024 · The ad debuted nationally during the New York Jets and San Francisco 49ers NFL game and will run through the remainder of the year. The ad is an extension of an announcement from PayPal last week around an expanded rewards program and in-store capabilities and is one element of a campaign that will run across channels including OOH, streaming and radio, a social media takeover and more.
How Bubly aims to shake up sparkling water with new Burst brand ...
Mar 19, 2024 · That sunny disposition is reinforced through the brand’s social media presence, which shows Bubly cans interacting in dollhouse-like setups.A Bubly campaign from January centered on a novelty button that used LTE technology to deliver Bubly to consumers abstaining from alcohol for the month as part of Dry January.. Bubly Burst looks to firm up a positioning around fun without rewriting the ...
‘Maybe It’s Maybelline’ returns, reworked for TikTok era of beauty ...
Sep 3, 2024 · Dive Brief: Maybelline New York is bringing back “Maybe It’s Maybelline” as a jingle tailored to social media, according to a press release. The modernized “Maybe It’s Maybelline” attempts to capture the spirit of New York City and a sense of inclusivity and uplift.
Top marketing conferences to attend in 2025 | Marketing Dive
Oct 1, 2024 · CES. Jan. 7-10 Las Vegas. The Consumer Electronics Show is a trade-only event for professionals affiliated with the consumer technology industry. The event is a space for global brands to meet new partners, unveil innovative releases and breakthroughs and engage with immersive activations and demos.
Meta’s AI vision: Automating creative and personalizing ads in real ...
Aug 1, 2024 · Dive Insight: Meta offered further detail on its vision for AI in marketing as part of a Q2 earnings report that beat analyst estimates. The tech giant currently breaks out AI into two areas: core AI, or the systems it has used to support its ecosystem for years, and generative AI, a newer technology that is costly to develop and not yet a …