In the days leading up to her “Denial Is A River” show, Doechii has been gifting fans with several comedic skits, and so far, every single one has been absolutely hilarious. On Monday (Dec. 3), she added another gem to the lineup starring Zack Fox and ScHoolboy Q,

It's safe to say that Doechii‘s viral sitcom-inspired "Denial Is a River" is already the best music video of 2025. From the vintage Family Matters style visuals, to her captivating rapping, to the surprise guest appearances from Zack Fox and Ricky Thompson,

Thursday, after days of teasing, 2025 Grammys Best New Artist nominee Doechii has given fans the full experience. In the run-up to the new video’s launch, Doechii shared a sitcom-style clip introducing a cast that included Schoolboy Q ,

Doechii is already hitting the ground rounding. On Thursday (Jan. 2), the ascendant Tampa rapper released the highly anticipated music video for "Denial Is a River," a standout cut from her breakout mixtape Alligator Bites Never Heal.

Doechii moves through a number of increasingly modern sets as she recaps each phase of her career, before eventually blowing up the whole lot at the end of the clip. The video also utilizes a credits/audio sync that’s sure to make the editors at A24 and Neon drool.

The visual narrative she creates challenges conventional music video formats, establishing a new benchmark for artistic innovation in the hip-hop landscape. The brilliance of Doechii’s promotional strategy lies in its multi-layered approach to audience engagement.