If you're already a paid subscriber, please sign-in. Trade School is a subsidiary of Guided By Good, which also owns ad agency 22Squared.

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights ...

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights ...

Football" was the leading NFL franchise in ad revenue - up 5% to $995.7 million. "SNF" viewing inched up 1% to 21.6 million.

The political media map expanded radically in 2024 and may have reshuffled media strategy for good. From podcasting to TikTok wars, paid creator media to influencer/journalists, campaigns finally ...