The UAE is poised for a significant 13% net increase in consumer spending intentions for 2025 per AlixPartners.

L’Etape Dubai by Tour de France powered by Škoda supported by Dubai Sports Council, has revealed further information about its Middle East debut event, which is taking place in Dubai this February, ...

The MediaVantage, along with The GreenVantage and The TechVantage, have officially united under a single, dynamic brand ...

AroundtheClock Communications (ATC) Group has appointed co-founder and shareholder Rizk Naifeh as Chairman.

Dubai Humanitarian has partnered with ThinkSmart, a content creation space, to launch a series of innovative campaigns designed to enhance community engagement and amplify outreach efforts.

The MENA region has once again emerged as a vibrant hub for innovation, creativity, and cultural connection in 2024.

One of the largest retailers in the region, Centrepoint, which had positioned itself as Four Great Brands…One Destination has taken a strategic decision to change its brand image to Family. Fashion.

Bassel Kakish, Group CEO for Publicis Groupe Middle East & Turkey, explains the Power of One model and how, with the creation of Studio M, it brings all of the Groupe's capabilities together under a ...

A chat with the team behind "Dirty Laundry." ‘Dirty Laundry,’ a powerful campaign by NGO ABAAD and multi-disciplinary artist Remie Akl, created by Leo Burnett, took a bold take on silencing and ...

There’s a love-hate relationship with influencer marketing. The need for it, in driving consumer attention is undeniable- 94% of marketers in the UAE believe so, according to a study by BPG Group in ...