Brands are piloting AI in their business context to unlock personalised experiences at scale. AI is solving for audience ...

ZEEL's rebrand to 'Z' signals a major shift towards becoming a content-tech powerhouse, aiming for enhanced profitability and ...

Flipkart introduces Advertise Now, Pay Later (ANPL), a solution addressing sellers' concerns about upfront advertising costs ...

Indian cinema is experiencing a strong resurgence, moving from pandemic-era doubts to robust box office collections. Recent ...

PepsiCo's international convenient foods saw a 4% organic revenue increase in Q2 2025, driven by strong performances in India ...

Social Panga, an integrated creative and digital agency, has appointed Sahil Siddiqui as its executive vice president. He ...

Burberry reports a 1% dip in first-quarter comparable sales, surpassing analyst expectations of a 3% decline, indicating ...

Shoppers Stop Ltd has reported a reduced net loss of Rs 15.74 crore for the first quarter of 2025, showcasing a revenue ...

OpenAI has introduced an AI agent for ChatGPT. This new agent can handle complex tasks. It combines features from previous ...

Marketers are focusing on real-world engagement to connect with Gen Z. This generation values authenticity and questions ...

The Indian PR industry is urged to specialize, moving beyond generalist approaches to meet the demands of a verticalized ...

Artificial intelligence is reshaping marketing. It is changing how brands connect with people. AI helps create personalized ...