While HUL scaled back its ad budgets, companies like Dabur, Marico, Emami, GCPL, and Colgate-Palmolive increased ad spend ...

For a technology that promised to be the saviour of digital advertising, blockchain has had a surprisingly slow start.

"We will wait for the Court's opinion. And we still strongly believe the Court's original decision was wrong and look forward ...

Presenting the Super 7 ads of the Week, a mix of the insightful, the entertaining, and the emotionally impactful.

Use of '100%' likely to mislead consumers into assuming regulatory compliance or product superiority, warns FSSAI ...

Launched in compliance with Supreme Court orders, the AyushSuraksha Portal integrates inputs from state regulators and ...

Partner, ABND, argues that brand naming should be driven by strategy, not sentiment. Drawing parallels between naming babies ...

Sitapati explains why Tamil Nadu has become the preferred test market for new FMCG launches, citing its high per capita ...

This marks the end of McDonald’s long-standing partnership with Madison, which managed the brand’s media duties for over two ...

An exclusive roundup of the latest celebrity-brand partnerships featuring Ajay Devgn, Manushi Chhillar, Shreyas Iyer, Kareena ...

The move is seen as a development in bringing more regulation and accountability to the digital advertising space for RMG in ...

The new identity, sought through a naming contest with a Rs 3 lakh reward, is expected to reflect a global, tech-forward ...