Here’s how programmatic experts say brands should rethink measurement strategies to get more from their programmatic ...

Marketing leaders weigh in on what brands can learn from HBO Max's rebrand rollout, from establishing conversation with ...

Ahead of Memorial Day weekend, travel brands are using AI tools, social media trends and partnerships to entice consumers to ...

Marketing leaders weigh in on what brands can learn from HBO Max's rebrand rollout, from establishing conversation with consumers to how to handle potentially disruptive news.

Pop star Tyla appears in one of two new spots as the global campaign launches in North America first.

The campaign tracked users across social media, raising potential privacy concerns.

Assembly and m ss ng p eces designed the space, reimagining the environment where the original Microsoft team worked.

Definitions and details on everything from impression to conversion, with all the ratings, working and non-working media in between.

Audi and BMW toppled Tesla, while Bud Light and Birkenstock also gained ground.

The ‘Participa Aut Peri’ (‘Participate or Perish’) positioning champions creativity at an existential moment for the ad ...

Definitions and details on everything from impression to conversion, with all the ratings, working and non-working media in ...

Some marketers have been discovering how much retailers mark up Meta inventory, and stricter rules requiring those ...