However, that's what happened over the weekend. On Saturday, Rolls-Royce unveiled a one-off custom build called the Sweptail. At a reported price of nearly $13 million, it is believed to be the ...

The Sweptail kicked off Rolls-Royce’s modern-day Coachbuilt program, a revival of the iconic coachbuilding division that produced several bespoke Rolls in the 20s and 30s. Commissioned in 2013 ...

Rolls-Royce agreed, and the Sweptail was born. The client’s brief was simple – the car had to be inspired by his favourite Rolls models of old, particularly the boat-tail tourers from the 1920s.

The result was the birth of Rolls-Royce Sweptail, which was put on display on May 27 th at the Concorso d'Eleganza at Villa d'Este. The one-off car carries a price-tag of Rs 84 crore ($12.8 ...

Over the decades, Rolls looked at partnerships on cars with Austin and straight buyouts of the company as a whole. The last time that happened, which was in the late 1990s, Germany’s BMW took over the ...

As one of the most prestigious and high-profile luxury carmakers in existence, Rolls-Royce prides itself on fulfilling its customers' wishes to create their dream car. At the very top of the Rolls ...

This year marks the 100th anniversary of the Rolls-Royce Phantom. First announced in May 1925, the model has enjoyed eight generations and hundreds of bespoke customization projects to make each ...