Unity Software stock is rising after a post from Keith Gill that may or may not have anything to do with the company.

Unity Software shares jumped Thursday, a day after a social media post by the meme stock hero known as "Roaring Kitty" featuring a clip of the late musician Rick James, who had a song called "Unity."

It's a new year, and there's a new hot stock on Wall Street—but not much to explain its sudden volatility. Unity Software jumped as much as 16% early Thursday, before handing back a large part of those gains.

Unity Software Inc. (NYSE:U) surged 10% fueled by hype from meme stock trader Keith Gill, but the long-term potential remain uncertain.

Keith Gill, popularly known among traders as "Roaring Kitty," shot to fame during "the meme stock frenzy" that gripped Wall Street in 2021 and triggered an eye-popping rally in GameStop's shares. Gill posted a small clip about late musician Rick James on X,

Unity Software (U) stock is rallying today, after Roaring Kitty's latest social media post seemed to reference the company