A new ad by the canned water company is a clear indication of what brands it deems a threat. Liquid Death has taken the ...

In recent years, drink cases at grocery stores and delis have been transformed into rainbow-colored seas. Cans of fizzy drinks — with Gen-Z-bait graphic design and bright hues — touting ...

Despite mixed opinions, prebiotic soda sales are booming. “We found that consumers, especially wellness-focused Gen Z-ers and ...

(NewsNation) — Prebiotic sodas are growing in popularity ... the trend of having lower sugar sodas will probably stay.” Pepsi recently acquired Poppi for more than $1 billion.

PepsiCo had previously dabbled its feet in the gut health soda category with Soulboost in 2021, but ditched the brand after ...

PepsiCo completes the acquisition of Poppi prebiotic soda. Poppi CEO Chris Hall also ... looking forward to the "next phase of growth" with Pepsi. "PepsiCo's belief in the Poppi brand is a ...