The big day is here. After months of speculation, rumors and counter-rumors, we now know what’s on sale and for how much. Here’s the full rundown.

According to a fresh analysis, it appears that the iPhone 16 Plus sales are eating into those of the iPhone 16 Pro models.

A prominent Apple analyst says iPhone 16 Pro preorders were lower in the first weekend relative to last year’s iPhone 15 Pro performance.

As the iPhones went on sale, however, Apple released the first public beta of iOS 18.1, an early version of the software that will bring Apple Intelligence. New customers can get access to those features in an early version by joining Apple’s beta programme and choosing to download that update.

Apple greeted customers at its stores around the world on Friday, for the debuts of the iPhone 16, Apple Watch Series 10 and AirPods 4.

Apple's new iPhone 16 lineup is now available for purchase. Be sure to pay with the right credit card that earns extra points or miles and offers superior purchase protection.

If you pop into an Apple store this Friday or look on its website, you will notice the launch of a few new products, including the Series 10 and the AirPods 4. We covered the announcement of the new products earlier this month,

Those who ordered an iPhone 16 series phone, Apple Watch 10, or AirPods 4 as quickly as possible last week will begin receiving them today.