The Netherlands marks the third country where Demos+ has launched. The measurement service has proven valuable in other ...

As is the opening tradition at Forecast, economic analysts set the tone for the day by discussing the future of broadcast ...

This review, which kicked off in early November 2024, encompasses media planning, buying, commerce, social media, brand public relations, and influencer marketing, but excludes creative services ...

WPP has acquired minority shareholdings in T&Pm, bringing the agency fully into the WPP network. T&Pm will continue to ...

Northern Ireland’s Afro Mic Productions has secured commissions for two new documentaries for Channel 4.

Mars is reviewing most of its global advertising with the exception of creative (mostly at Omnicom) which poses a further ...

Australia’s largest agency, Omnicom’s OMD, heads up RECMA’s biannual assessment of agencies strengths and weaknesses while ...

This research draws from the previous Profit Ability 2 dataset, which was published in partnership with GroupM, and included ...

The 2024 AiMCO Awards finalists have been revealed.The announcement:The Australian Influencer Marketing Council (AiMCO) today ...

Vinit Karnik, Managing Director, GroupM and Ashish Sehgal, Chief Growth Officer, Digital and Broadcast Revenue, ZEEL, delved into how T20 leagues are turning cricket into a global sporting spectacle ...

The exchange4media Group hosted the eighth edition of e4m Media Ace Awards at a star-studded ceremony in Mumbai on Monday, November 11. The awards celebrates Indian media agencies and their ...

Concussion management technology organisation, HITIQ Limited, has appointed A-Leagues’ Chris Davis as its chief marketing ...