CEO Brian Niccol highlighted last week during the company's annual meeting that he was pleased at the early reaction to the "Back to Starbucks" changes that have been instituted to create a more ...

Self-service condiment bars, where customers can add extra milk and sweeteners, are also being reinstated. According to local media, Niccol went undercover to Starbucks stores to gauge customer ...

For instance, Starbucks is testing new store designs at "select locations across the U.S.," Niccol said. At the same time, stores have brought back condiment bars and serving in-store coffee in ...