The Balloon Fiesta's impact extends beyond the sky. Explore how this annual event is boosting local businesses.

I was very pleased that it generated the amount that it did,” Balloon Fiesta Executive Director Julie Morgas Baca said.

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Officials with the Albuquerque International Balloon Fiesta shared the results of a third-party economic impact study of last year's event.

Feb. 27—The 2024 Albuquerque International Balloon Fiesta had an estimated economic impact of $216.3 million, according to a study conducted by the research company Forward Analytics.

Check out community events around New Mexico from February 28 to March 6. Albuquerque February 28-March 1 The Show – ...

Kaohsiung's inaugural “Tall Bear” hot air balloon made its international debut at the 2025 Singha International Balloon ...

Albuquerque penalized $500,000 for ‘willful’ safety violations Neighbors voice concerns over Los Lunas project APD chief ...

A hot air balloon festival is taking place in various locations across the country this summer. The Balloons & Beats Festival ...