What if Microsoft organically found their way into matching one of the most successful marketing campaigns of all time?

That’s according to Les Echoes, which reports that a meeting between the company, which is funded by Saudi Arabia Public Investment Fund, and Ubisoft’s Yves Guillemot, resulted in the decision to ...

If the timeline is correct, Spencer decided to do this after he cancelled Scalebound and just as Team Ninja quit on Ninja Gaiden.

The Xbox Series X/S has been outsold by the Xbox One in 2024, whereas the PS5 has asserted itself as the most sold ...

Microsoft reveals the list of the top 20 best-selling Xbox Store games of 2024, which includes a few somewhat unexpected ...

Could PlayStation Really Follow Xbox? In a long post on Twitter, Thomas Mahler, the Creative Director and CEO of Moon Studios ...

Coca-Cola has partnered with Xbox to give away a selection of super bright controllers "representing the most popular ...

In a recent interview, Xbox chief executive Phil Spencer has all but confirmed that it won’t be making its first-party titles ...

Xbox boss Phil Spencer has confirmed that Xbox games will be available on Nintendo Switch 2 after it launches.