As 2025 progresses, influencers will likely play an even more pivotal role in the ways brands connect with their audiences.

In the ever-evolving world of digital marketing, video content has emerged as a dominant force. Yet, one particular facet of this medium has seen unprecedented growth: User-generated Content (UGC). By ...

Successful brand cases are non-existent without great content to support them. But how do you create adamant content in a ...

At NRF, CEO Brieane Olson was optimistic that TikTok’s model could be replicated elsewhere in the case of a shutdown but feared for creators.

Dennis Yu explores how creators fuel B2B success with authentic influence, actionable insights, and credibility.

After a turbulent period of irrational exuberance followed by skepticism, creator economy M&A activity is forecast to ...

An icon in the shape of a lightning bolt. Impact Link There are many fascinating stories popping up in the creator economy every day. So, which ones have really caught the eye of Business Insider ...

New capabilities empower Marketing, CS, and CX teams to create and scale videos across the customer journey in the first unified solution of its kind NEW YORK--(BUSINESS WIRE)--SundaySky, the premier ...

Brand is back and being driven by investment in visual storytelling and value-driven content 1. AI is helping marketers keep up with increasing content needs. In 2024, AI usage among marketers rose at ...