Uber has a new logo and lots of people hate it. Instead of the stylized white and black "U," the new design features an image that the company calls the "atom and bit." While a few offered praise ...

NEW YORK — Uber has a new logo and lots of people hate it. Instead of the stylized white and black “U,” the new design features an image that the company calls the “atom and bit.” ...

Going forward, Uber will sport a much simpler logo that features the company’s name in white over a black background. Uber Eats branding will also reflect the changes. In an interview with Adweek, ...

“We’re challenging you to use your design skills to come up with an alternative logo for Uber,” a brief on the contest reads. “You can choose to evolve their old logo, redo their new ...

Uber revealed a new logo Tuesday, replacing its iconic, boxy U with an abstract design of a square inside a circle. That s what riders will see when they open the app on their phone. Drivers will ...