As if business owners didn’t have enough generations to decipher and market to, there’s another generation being added to the mix. Meet Generation C (Gen C)—also known as Generation Covid.

Kulick: Every generation brings something unique to society. All are represented in our family and I can appreciate each and every one of them.

Standard Group Plc HQ Office, The Standard Group Center,Mombasa Road. P.O Box 30080-00100,Nairobi, Kenya. Telephone number: 0203222111, 0719012111 ...

The year 2025 marks the dawn of a new generation—Generation Beta. Defined as those born between 2025 and 2039, this cohort represents the continuation of the generational timeline, following ...

Some notable stats about the Generation Z characteristics from the infographic: On average, Gen Z uses their smartphones 15.4 hours per week—more than any other type of device.

Their 1991 book Generations: ... And generational-based discussions and depictions often flatten an entire generation’s characteristics and preferences into what fits with the upper middle class.

As younger generations, particularly millennials and Gen Z, look toward their future, the retirement landscape presents challenges. Traditional pillars of retirement stability, such as Social ...

The youngest members of the Greatest Generation, if using 1925 as the last year they were born, would be reaching their 100s in the year 2025. As of 2024, there were estimated to be around 101,000 ...

The Silent Generation (1928 to 1945) are known for their work ethic, traditional values and loyalty. This generation grew up during the Great Depression and World War II.