A shakeup to the Starbucks rewards program for customers using their own cups is the latest change under CEO Brian Niccol.

If you are a frequent Starbucks customer, odds are you rack up stars quickly -- but what rewards do you actually receive once ...

The Sabyasachi X Starbucks collection includes ceramic mugs and stainless-steel tumblers as well as other lifestyle drinkware. The Sabyasachi X Starbucks collection exemplifies an Indian art ...

The new collection of Starbucks Star Wars Discovery Series mugs will include 3 designs: one inspired by the iconic Skywalker home planet of Tatooine, one inspired by the Wookiee home of Kashyyyk ...

Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol orchestrates the turnaround of Starbucks, one thing he wants to see is ...

Image: winhorse (Getty Images) The Starbucks ceramic mug hype is real – so much so, CEO Brian Niccol mentioned it three times during the company’s Jan. 28 earnings call. “We reintroduced ...

Starbucks CEO Brian Niccol can't get enough of the chain's ceramic mugs for in-store customers. He mentioned them thrice in a Tuesday earnings call, during which the chain reported a 4% sales dip.

Starbucks is out to change the perception of itself and a world accustomed to grab-and-go culture. How? Ceramic mugs, handwritten notes and condiment bars. Company CEO Brian Niccol talked about the ...

Details such as the mugs and perfectly crafted macchiatos can help Starbucks signal that its drinks are worth the price, according to Eric Gonzalez, an analyst at KeyBanc Capital Markets.

When customers walk into Starbucks on Monday, the vibes will be different. At least, that’s the goal. Workers will ask guests if they want drinks for here or to go, offering ceramic mugs to ...