Starbucks’ new boss is banking on ‘mug hugs’ to get customers to hang around longer
Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol ...
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Starbucks offers ceramic mugs and condiment bars starting Monday
Starbucks announced on Sunday that it will begin serving beverages in ceramic mugs and glassware for customers who choose to ...
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Starbucks introduces ceramic mugs and free refills
Starting today, Starbucks will serve beverages in ceramic mugs and glassware for customers enjoying their drinks in-store.
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Starbucks is betting its future on ceramic mugs
Image: winhorse (Getty Images) The Starbucks ceramic mug hype is real – so much so, CEO Brian Niccol mentioned it three times during the company’s Jan. 28 earnings call. “We reintroduced ...