Starbucks introduces panic buttons and conflict de-escalation training to address customer behavior in U.S. stores.

Starbucks is cutting 30% of its food and beverage menu to simplify operations, reduce wait times, and improve the customer ...

There are endless threads to pull with Starbucks’ turnaround, down to the very ink on customers’ cups as they order. But CEO ...

Things are changing at Starbucks.  During the company’s recent first quarter earnings call, CEO Brian Niccol shared some ...

Starbucks reported flat net revenues of $9.4 billion for the first quarter of 2025. The company reported a nearly 24% decline ...

The coffee chain will use a mobile order-pacing algorithm and high-tech menus, CEO Brian Niccol said, while store aesthetics ...

Starbucks wants to make sure customers aren't caught up in counter chaos at busy times as in-store and mobile orders pile up.

Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol ...

Chairman and CEO Brian Niccol, who joined the company in September, said customer-focused changes - such as a decision to ...

Free refills and milk are back at the stores, with certain exceptions, all a part of the Seattle-based company’s January ...

Changes arrive at Starbucks US. cafés on Monday, including a new code of conduct, free refills and the return of condiment ...

Starbucks announced Monday that select "coffeehouse amenities" like free refills for in-customers and condiment bars are making a comeback.