Learn the key types of paid media, how they work, and when to use them to get better results from your marketing budget.

LSU has announced it will sell sponsorship patches on their iconic white jerseys. Is this an idea Texas should join in on?

This post will go over all the best ways to pitch your collaboration idea to brands and give you examples of how to do so in ...

Chicago's sponsors this year include Cboe, Metra, Ulta Beauty and Wintrust, to name a few. "Corporate interest in parade participation remained steady. . . .

NASCAR is facing a potential $10 million gap in sponsorship 2026 revenue due to contract uncertainties with Sunoco, the official fuel provider for over two decades. As NASCAR and Sunoco enter ...

Warner Bros. Discovery is creating new ad agreements for 'White Lotus' on Max, even as HBO, which developed the series, remains commercial-free ...

Daily Minute: Regents sponsor abortion ads; man sentenced in toddler's death; Raiola defends SatterfieldFactory Manager Dan Neil (from left), associate maintenance manager Tanner Winberg ...

French luxury giant LVMH has struck a 10-year sponsorship deal with Formula 1, covering its Louis Vuitton, Moet Hennessy and TAG Heuer brands and replacing long-time sponsor Rolex, the company ...

Craft supply retail company Hobby Lobby pulled $50 million in ads from the 2024 Paris Olympics, ending its 20-year ...

For example, TikTok user @friends4_.life posted the claim on July 30, 2024, writing, "Breaking: Samsung Withdraws $1 Billion Sponsorship from Paris Olympics, 'Woke Agenda.'" ...