New connectivity standard brings performance improvements and a bunch of new features, but it may take years before they are ...

Marketers and data scientists have a new tool to help them measure the effectiveness of their efforts. The post Google ...

Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign ...

Meridian, the open-source marketing mix model that Google initially introduced in March 2024, was made available to all data ...

Disney’s Asad Ayaz discusses avoiding ad oversaturation, meeting industry changes and responding to brand controversies.

Kennedy once again betrays his ignorance about Medicaid. “The premiums are too high, the deductibles are too high, and everybody’s getting sicker,” he said. But Medicaid has no premiums or ...