A customer is more likely to buy from you if you’re connected to the community and people can put a face with the name.

Public relations and marketing—what’s the difference? To the untrained eye, it can be difficult to differentiate between something like a social media post and a news story. It can be ...

GreenHouse Digital + PR has announced a series of strategic promotions, naming three senior team members to elevated ...

JGroup, one of the media and technology groups in the MENA region, has announced a key leadership promotion as it accelerates ...

Public Relations: Companies promote ... Cross-promotion in marketing is when one brand collaborates and teams up with another to promote each other's products across multiple marketing platforms.

Singapore's Health Promotion Board (HPB) has picked Ruder Finn Asia as its new public relations agency, according to GeBIZ. Ruder Finn will be required to provide result-oriented, efficient, cost ...

Marketing may have been more focused on the four Ps of marketing (product, price, place, and promotion) while communications would have been left to press releases and reputation management. But ...

His Guest Pac Corp. recently sold its 10 millionth box and, with the obvious inspiration of a public-relations man, celebrated by giving a $250 scholarship to the M.I.T. coed, Laura Miller, 19 ...

Established 45 years ago by Katherine Heaviside, Epoch 5 Marketing & Public Relations provides strategic communications, media relations, crisis management, branding and digital marketing services.

At the 19th annual 40 Under Forty Gala on June 19 at the MassMutual Center, BusinessWest announced that Jeffrey Fialky, ...

Some advertising agencies have added these communication capabilities—they have created them or networked with public relations firms, sales promotion firms and direct-marketing firms in a move to ...