Marketing salaries can exceed $200,000 for top executives, with strong compensation for digital roles - see the 14 ...

Are you looking for resources to help you understand and implement public relations strategies? Look no further! Our resources page provides the information and tools you need to create a successful ...

Question: There is a great deal of hype about integrated marketing communications. What is the status of this subject today? Kotler: In the past, we taught separate courses on advertising, sales ...

This includes advertising, sales promotion, public relations and personal selling. A business can use public relations to increase awareness of the business and its products. This is usually free ...