Time to Shine,’ a yellow-gold grandiflora accented with vibrant magenta hues, has been selected as the Portland Rose Festival’s 2025 official rose. The latest of the festival’s collector edition roses ...

The Portland Rose Festival announced that the Grand Floral Parade will return to an all-downtown route in 2025.

"As we look to the future, it's time to bring this grand celebration back to the heart of our city, to bring us all back to the city,” said Portland Mayor Keith Wilson.

Hundreds of people lined the streets of downtown Portland on Saturday night to celebrate the Rose City at the annual CareOregon Starlight Parade. A group of Paralympic athletes and organizers put ...

After several years of an alternative route after the pandemic, Rose Festival organizers and city officials announced the Rose Festival Grand Floral Parade is returning to downtown Portland for ...

Some efforts to get people back to downtown Portland have been a bust, but city leaders are betting on the arts and events to ...

One that connects even more people to the magic of the Rose Festival while playing a key role in revitalizing our city’s core ...

The Rose Festival’s Grand Floral Parade will move to downtown Portland in 2025 after three years of being an exclusively east ...