The Kellanova-owned brand received an estimated $26.1 million in media value around last month's college football bowl game ...

To make it "edible," the actual physical mascot that will roam the sidelines throughout the game gets put into a life-sized toaster — as if an actual Pop-Tart were unwrapped and put into a ...

To make it "edible," the actual physical mascot that will roam the sidelines throughout the game gets put into a life-sized toaster — as if an actual Pop-Tart were unwrapped and put into a ...