Inside the ever-evolving wild ideas of the Pop-Tarts Bowl
From an oversized mascot to a functional toaster trophy, the Pop-Tarts Bowl brings all sorts of distinctive flair to college football's bowl season.
Pop-Tarts Brand Turns Bowl Game Traditions Upside Down
The Kellanova-owned brand received an estimated $26.1 million in media value around last month's college football bowl game ...
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Second Annual Pop-Tarts Bowl Features Bonkers ‘Fast & Furious’ Tribute To Fallen Pastry and Other WILD Moments
Players headed to midfield, where they donned Pop-Tarts Bowl champions T-shirts. Quarterback Avery Johnson was named the game’s Most Valuable Player. A trophy was hoisted. Then an oversized ...
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Inside the ever-evolving wild ideas of the Pop-Tarts Bowl
Wildcats coach Chris Klieman received a Gatorade bath. Players headed to midfield, where they donned Pop-Tarts Bowl champions T-shirts. Quarterback Avery Johnson was named the game's Most Valuable ...