The Kellanova-owned brand received an estimated $26.1 million in media value around last month's college football bowl game ...

From an oversized mascot to a functional toaster trophy, the Pop-Tarts Bowl brings all sorts of distinctive flair to college football's bowl season.

Players headed to midfield, where they donned Pop-Tarts Bowl champions T-shirts. Quarterback Avery Johnson was named the game’s Most Valuable Player. A trophy was hoisted. Then an oversized ...

Bowls have become glorified spring games, with teams fielding weaker rosters that look more like summer practice squads than fall depth charts. With the opening of the transfer window and players ...

The most viral bowl game in college football last season is upping its game this year - in part by turning its trophy into a real toaster. Here's what we know about what to expect when Miami and Iowa ...

So in partnership with GE Appliances, the championship trophy for this year’s Pop-Tarts Bowl is a functioning one: It has its own built-in toaster. Like the edible mascot, the trophy a ...

Miami took a 31-28 halftime lead with a last-minute field goal before the break. It was the highest-scoring first half in a ...

Wildcats coach Chris Klieman received a Gatorade bath. Players headed to midfield, where they donned Pop-Tarts Bowl champions T-shirts. Quarterback Avery Johnson was named the game's Most Valuable ...