Persuasion is part art and part science. There are many data-based strategies to successfully create persuasive communication. That's the science. Likewise, there are just as many techniques for ...

A written argument ... of the techniques that you could use to persuade your readers. Below is a checklist of tools, they are similar to the 'writing to argue techniques' but focus on persuasion.

Save guides, add subjects and pick up where you left off with your BBC account. When writing to persuade, try to convince the reader to agree with your viewpoint. Persuasive writing in non-fiction ...