The Script Room, an independent creative agency, has named Alisha Sharma as its executive creative director. This appointment ...

Pepsi is bringing its revived Pepsi Challenge to Atlanta from May 8–11, inviting locals to a blind taste test against Coke Zero Sugar at multiple city locations. Participants who choose their ...

At the Effie India Awards 2025, it clinched the Grand Effie for ... referring to the long-haul relationships the agency builds—like with PepsiCo India or P&G’s Whisper. This creates a rhythm of ...

Pepsi has announced a new lineup of female global ambassadors ahead of the summer football season. Existing ambassador Leah Williamson is joined by Alexia Putellas, Lauren James, Caroline Graham ...

If you're a Pepsi person, you'll want to know how the soda got its name. The 127-year-old brand has a history you may not have expected. When you hear the name Pepsi, your mind may jump to one of ...

Pepsi cut its guidance due to strains in the supply chain, economy, and consumer spending. Years of poor results are applying downward pressure on Pepsi’s stock price. Today, Pepsi has a dirt ...

Varma (pictured left), an award-winning strategist and former NDTV correspondent, has shaped brand narratives for giants like Netflix, Google, and PepsiCo at agencies such as Toaster, FCB, and JWT.

The job of rescuing Pepsi-Cola starts very early in the morning for Ram Krishnan. On a recent trip to San Antonio, the head of PepsiCo’s U.S. beverage business was up before sunrise for a 5 a.m ...

In a world where every brand claims to taste the best, PepsiCo is approaching the taste conversation differently by showing customers how good Pepsi is, instead of telling them. In a category ...

Pepsi has become the latest company to significantly roll back its DEI policies, announcing it will be eliminating its role of Chief DEI officer and ending representation goals in hiring. "We are ...

But perhaps no headline is more emblematic of its time than Pepsi Co.'s purchase of twenty Soviet warships. How an American company came to own the world's sixth-largest naval fleet is even more ...