Using a famous character in advertising is a matter of balance, according to Adam Rose: the fame gets cut-through, but too much can overpower the brand.Rose, chief creative at Richards Rose, says the ...

As my Inquirer colleagues Ryan Briggs and Sean Collins Walsh reported in the kind of story that should make any hardworking ...

Celebrating spontaneity and individuality, Jenna Ortega, Jisoo, Anya Taylor-Joy, Akon, and Nikita come together in a radiant ...

When it was announced live on Good Morning Britain yesterday that national icon Peppa Pig had welcomed a new baby sister, fans across the world could hardly contain their excitement.

Mental health has become a global priority, reshaping how individuals live, companies lead and brands connect with the world ...

Communications pros are trying everything from generating pitch emails with AI to using facial recognition technology for ...

Forest owner’s solicitor claims hostile attitude to his client a result of ‘smear campaign’ orchestrated by Greek Super ...

Lancôme's iconic Juicy Tubes Lip Gloss turns 25 this year! To celebrate, the brand tapped Chad Michael Murray, Paris Hilton, Ed Westwick and more for a star-studded Y2K campaign.

Costa Coffee has unveiled a new global brand platform, Made With Heart, marking a strategic shift from product-focused marketing to building deeper emotional connections with consumers. The campaign h ...

Catalina Snacks®, a leading innovator in better-for-you snacks and cereals, is lighting up the aisles with the launch of its ...

California boasts some of the most expensive cities in the country. Union organizing can help workers afford to live in those ...

Catalina Snacks®, a leading innovator in better-for-you snacks and cereals, is lighting up the aisles with the launch of its ...