A new survey found that 43% of millennials do most of their shopping in-store, up from 21% in 2022. CouponFollow says that brand loyalty for millennials is driven by product quality, price and ...

We recently asked the Gen Z'ers of the BuzzFeed Community to tell us what they wish more millennials knew or would stop doing, and they were so honest, it's kind of brutal. Here's what they had to ...

While the data shows that millennials have experienced a pretty massive growth in net worth, much of this increase comes from two main sources: rising home values and stock market gains.

One of the defining characteristics of millennials is their connection to technology, as they grew up alongside the rise of the internet and personal computers. But today, there are specific ...

Another batch of studies show that millennials have more wealth now than older generations held at the same age. “They’re doing better than we did,” said Christian Weller, a Gen Xer and ...

Millennials may not be living their best life, but they're making grown folks decisions — like what city they'd like to live in. In a single year a total of 5.49 million millennials moved to ...

Baby boomers, they're just like us. Or, rather, we're just like them. And by "we," I mean millennials. The inevitable march of time often means turning into your parents, no matter how much you ...

With millennials coming of age during the Great Recession in 2008 and Gen Z grappling with soaring housing costs, each faces unique and formidable challenges in purchasing a home. Millennials ...

Millennials were born between 1981 and 1996, placing them between the ages of 28 and 43. They existed on the cusp of two wildly different worlds, as they were the last generation to know a life ...

Languages: English. While today's younger generations have lived through numerous financial downturns, a new study has found that millennials are doing better financially than baby boomers and ...