Pricing a new product/service was one of the most challenging and trickiest tasks I had to perform, or participate in ...

TikTok, a platform synonymous with creativity and influence, has introduced a new frontier for marketers: Messaging Ads.

As a member of the C-suite—with a cross-disciplinary perspective, unique access to both marketing analytics and sales metrics ...

Here are a few tips and tricks to help you build a better business: © 2025 ALM Global, LLC, All Rights Reserved. Request ...

Target on Thursday lifted its projection for comparable store sales growth in the fourth quarter on the back of a ...

Increasing headcount, raising quotas, and intensifying oversight—approaches that once drove results—now often undermine ...

Lululemon is aiming to double sales and pass the 1,000-store mark in the next few years says CEO Calvin McDonald, who has set ...

Revenue: US$21.5b (up 11% from FY 2023). Net income: US$5.56b (up 2.4% from FY 2023). Profit margin: 26% (down from 28% in FY ...

Discounts and sales events have remained a significant sales driver, as consumers emerge from a more than two-year stretch of ...

“ITA Group’s survey report gives manufacturers an insider view into what sales reps really want from sales incentive programs ...