Nike might have swept the podium with champions Jannik Sinner and Madison Keys, but it wasn’t just the big names that made waves in Melbourne.

If you’re a sneaker enthusiast, it’s almost impossible to have never heard about Air Jordans. This very iconic shoe has ...

The athletic retail giant's multibrand activation will remain open from Feb. 13-16 during NBA All-Star Weekend.

That’s the question Tilmann Wröbel, founder of the denim consultancy Monsieur-T, posed at Bluezone in Munich last week. Under ...

Mountain runner Francesco Puppi has gotten back on track with a new sponsorship deal just days after announcing he'd left ...

Bulls and Jordan Brand play off the 1985 'banned' moment with a creative stunt involving Michael Jordan’s statue at the ...

The Phoenix Suns three-time All-Star Devin Booker premiered his new Nike "Book 1" signature shoe commercial on Instagram ...

In his short time at the company, though, Hill had already turned a few heads. After a Nike exec came to speak to his sports ...

After Phoenix Suns all-star Devin Booker debuted the signature sneakers on the court for 30th anniversary of “Forrest Gump” ...

We view Puma as a leader in global sportswear but do not believe it has achieved a competitive advantage. Since 2014, Puma’s annual sales have risen to nearly EUR 9 billion from EUR 3 billion as the ...

In the NFL, cleats have evolved from performance gear into powerful symbols of creativity and culture. Football players are hitting the field in cleats ...

Nike has sold the Air Max 90 in countless camo variations over its 35-year history. But an upcoming Camo Pack might be its ...