In a new ad campaign, Microsoft claims that anything that can access Game Pass should be considered an Xbox now.
Just a heads up, if you buy something through our links, we may get a small share of the sale. It's one of the ways we keep ...
The ad campaign positions every electronic device with a screen as an Xbox, as Microsoft continues to publish its titles and ...
It is not exactly a mystery what Xbox is attempting to do with its current push for mass adoption of the Xbox brand and ...
In recent months Microsoft has been referring to this internally as “ Xbox Everywhere ,” as it increasingly looks at bringing ...
A reader is unimpressed by Microsoft’s new ‘This is an Xbox’ marketing campaign and insists that Xbox has already gone third ...
Microsoft's Xbox chief, Phil Spencer, is seeking to assuage the fears of gamers who worry the company might give up on its ...
Additionally, Microsoft is launching a giant billboard for "This Is An Xbox" at Times Square in New York City later this year ...
Xbox has revealed its full slate of Black Friday deals, which include discounts on consoles, controllers, and over 1,000 games.
A new Xbox campaign involves labeling just about every device on an Xbox. Are we seeing the transition to a service rather ...