We’ll definitely do more consoles in the future, and other devices,” Microsoft Gaming CEO Phil Spencer told Rolling Stone in ...

Additionally, Microsoft is launching a giant billboard for "This Is An Xbox" at Times Square in New York City later this year ...

In recent months Microsoft has been referring to this internally as “ Xbox Everywhere ,” as it increasingly looks at bringing ...

Microsoft's Xbox chief, Phil Spencer, is seeking to assuage the fears of gamers who worry the company might give up on its ...

A reader is unimpressed by Microsoft’s new ‘This is an Xbox’ marketing campaign and insists that Xbox has already gone third ...

Although the company's new ads emphasize cloud streaming, CEO Phil Spencer tells Rolling Stone there will still be a box to ...

The ad campaign positions every electronic device with a screen as an Xbox, as Microsoft continues to publish its titles and ...

A new Xbox campaign involves labeling just about every device on an Xbox. Are we seeing the transition to a service rather ...

It is not exactly a mystery what Xbox is attempting to do with its current push for mass adoption of the Xbox brand and ...

In a new ad campaign, Microsoft claims that anything that can access Game Pass should be considered an Xbox now.

You'll be able to fix minor issues of your Xbox Elite Controller's thumbstick with a guide from none other than Xbox itself.

“We’ll definitely do more consoles in the future,” Spencer confirmed, “and other devices”. “Other devices” may refer to the ...