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In a new ad campaign, Microsoft claims that anything that can access Game Pass should be considered an Xbox now.
The ad campaign positions every electronic device with a screen as an Xbox, as Microsoft continues to publish its titles and ...
It is not exactly a mystery what Xbox is attempting to do with its current push for mass adoption of the Xbox brand and ...
In recent months Microsoft has been referring to this internally as “ Xbox Everywhere ,” as it increasingly looks at bringing ...
A reader is unimpressed by Microsoft’s new ‘This is an Xbox’ marketing campaign and insists that Xbox has already gone third ...
Microsoft's Xbox chief, Phil Spencer, is seeking to assuage the fears of gamers who worry the company might give up on its ...
Additionally, Microsoft is launching a giant billboard for "This Is An Xbox" at Times Square in New York City later this year ...
Maximum Football confirmed a pair of releases for consoles after coming out on PC, as we have an Xbox release date with PS5 ...
A new Xbox campaign involves labeling just about every device on an Xbox. Are we seeing the transition to a service rather ...
A new Xbox One, Xbox Series X, and Xbox Series S game is free to download for everybody over on the Microsoft Store.