The streaming giant is working on more ad formats, like ones that appear when you pause what you’re watching.

When Netflix introduced its ad-supported tier, many viewers protested. Now, the streamer says that they’re watching it anyway.

Plus, it discussed new ad tech and IP for ad partnerships.

On Wednesday, Netflix presented to advertisers that the $7.99 per month plan now reaches more than 94 million users around the world per month, increasing from the 40 million they reported in 2024 and ...

Netflix said on Wednesday 94 million subscribers use its advertising-supported tier, up from 70 million in November, as the ...

Streaming giant Netflix (NFLX) said its ad-supported monthly plan, which costs $7.99, has reached 94M monthly active users ...

Netflix’s ad-supported tier has surpassed 94 monthly active users globally, up 34% from 70 million reported in November. That ...

The streaming giant also plans a new ad product that uses generative AI as it rolls out its in house ad tech suite.