Netflix is going to start implementing AI and pause screen ads starting in 2026 and subscribers are not happy about it.

Netflix’s new AI-powered ads are coming to your screen — and they’re smarter than ever. Here’s what to expect and how it ...

The streamer’s new format will let advertisers make spots that blend in with its shows and movies.

Depending on what you call YouTube, Netflix is now the leading streamer, with hundreds of millions of customers and billions ...

Two major media companies, Netflix and YouTube, announced plans this week to utilize new ad formats to keep users engaged, and both are using AI. Netflix's announcement came during its annual Upfront ...

Ads still keep the lights on, obviously. As such, Netflix—the company who disrupted the whole business in the first place!—is ...

Roku received a lot of pushback from customers after testing a feature that would auto-play video ads at device startup back ...

More than 94 million Netflix members are on an ad-supported plan, the streaming giant revealed in its third-ever Upfront, highlighting a wealth of new and returning series to advertisers.

Netflix Upfronts 2025 / Netflix For a ... The suite will soon support interactive mid-rolls, second-screen experiences and pause ads with overlays, product info and custom CTAs.

Netflix is planning to introduce several new ad formats, including interactive ads and ones that show up on the pause screen.