A new trade proposal would get the Boston Celtics almost $6 million closer to clearing the second apron, but it means parting ...

NBA Finals is a battle of two small-market teams. It's also a battle of the league's best squads. This is what fans should ...

For a variety of reasons, Kevin Durant is probably going to net less in a trade than the Phoenix Suns might like. Consider ...

Shaquille O'Neal may have earned close to $1 billion as he continues to thrive off the court in retirement, according to one ...

Multiple teams have already been linked to Durant, such as the Houston Rockets, San Antonio Spurs, and others. But there is ...

Alexander's relationship with Converse, including his unique role and how he's using his first-ever shoe to honor his family.

The Knicks reportedly tried to get Durant at the NBA trade deadline. Could they try to make a blockbuster offseason deal?

The Athletic's sports media reporters Andrew Marchand and Richard Deitsch preview the NBA Finals through its key media ...

NBA Finals is a battle of two small-market teams. It's also a battle of the league's best squads. This is what fans should ...

Growth in sponsorships comes on the heels of the NBA’s landmark $77 billion media rights deal, which begins next season.

NBA Executive Drops Karl-Anthony Towns, Knicks Bombshell originally appeared on Athlon Sports. After five seasons where he ...

His Name, Image, and Likeness (NIL) earnings reportedly reached staggering heights, surpassing even his projected NBA rookie ...