Despite planning to “kill off” Louie The Fly from its TV ads, Mortein trademarked the mascot just 43 days before making the announcement, Mumbrella can reveal. However, owner Reckitt Benckiser ...

Mortein, India’s household insecticide brand, announced the launch of its new product, Motein Smart+ in an intervention with consumers at PVR cinema in Ambience Mall, Gurugram, Haryana.

Turning billions of flies into billions of ads. Havas Host and Reckitt in partnership with Havas Red have transformed billions of pesky flies into flying ads for Mortein. Introducing the 'Louie ...