Typography is often an overlooked element of branding, yet it plays a pivotal role in shaping how a company is perceived by its audience. From logos to marketing materials, the fonts and styles used ...

People have big thoughts on a small update. See how Walmart's logo changed, then form your own opinion on this controversial rebranding.

The company has a scheduled rebranding this coming March. Transamerica Life Bermud unveiled its new logo design as part of ...

Walmart is getting a makeover inspired by a trucker hat. Yes, you read that correctly. Walmart has unveiled a whole new look ...

Walmart unveils a "brand refresh" it said will help the store be seen as a "more modern, culturally dynamic brand." ...

When Penguin Group and Random House merged in 2013, they fused their names into a sleek new typeface logo. Penguin's logo of ...

Walmart's nearly identical logo rebrand sparks online backlash, with users mocking the reveal as uninspired and unnecessary.

Walmart has unveiled its new logo, which consists of a new font, image and color palette, on Monday, Jan. 13, however some ...

Ultimately, the new Walmart logo is a perfect example of several psychological factors playing out over the internet in ...

The retailer says the new branding "exudes the energy of Walmart." Social media users think it looks the same.

Walmart has updated its logo for the first time in 20 years — and shoppers are seriously stunned. The retailer describes the ...

Walmart is making a subtle yet noticeable tweak to its logo for the first time in nearly two decades.The retail chain ...