Tommy Jack’s father, J.W., has been Cody’s rodeo coach for much of his life. Outside the Rose family home amid busy chutes and stables, he sets a can of Michelob Ultra down before his interview.

FIFA Club World Cup among Michelob Ultra's US soccer goals after last year's Copa América and heading into next year's North American World Cup, with the Anheuser-Busch InBev brand looking to ...

NBA trophy designer Victor Solomon has hand-decorated special Michelob Ultra bottles for the eventual NBA champions and other ...

Michelob ULTRA is offering fans the chance to win a limited-edition NBA Championship bottle. The bottle was created in collaboration with Victor Solomon, the designer behind many of the league’s ...

Auckland City FC is proud to welcome Judah Negron, winner of the Michelob ULTRA “Superior Call Up” contest, to the club’s Team Base Camp in Chattanooga, Tennessee for the FIFA Club World Cup ...

San Diego FC forward Milan Iloski was voted the Major League Soccer Player of the Matchday presented by Michelob Ultra for Matchday 20 of the 2025 MLS season. The 25-year-old forward tallied the ...

Executive summary The Challenge Accelerate Michelob ULTRA's cultural relevance and momentum towards being America's biggest beer, despite being outspent in an increasingly noisy category. The Insight ...

Michelob Ultra, a mainstream beer brand, aimed to redefine its identity and establish relevance in the elite world of Formula 1 through its innovative campaign "Lap of Legends" in the United States.

NEW YORK (Monday, June 16, 2025) – St. Louis CITY SC forward João Klauss was voted the Major League Soccer Player of the Matchday presented by Michelob Ultra for Matchday 19 of the 2025 MLS ...

ST. JOSEPH, Mo. (News-Press NOW) — Eleven-year-old Brycen White's love of nature could result in $20,000 for college, thanks to the Jr. Ranger program, hosted by TV host and biologist Jeff ...

Two local athletes took home first place in events at the IHSAA Boys State Track Meet.Westview's Noah Bontrager won both the 1600 and 3200, setting a state reco ...