This year, AB InBev has purchased three minutes of national Super Bowl time, which is 30 seconds more than in 2024. The ...

Today, Anheuser-Busch announced that Michelob ULTRA, Busch Light, Budweiser, Bud Light and Stella Artois will bring all-new commercials to the broadcast of Super Bowl LIX on February 9.

Michelob Ultra has been on a path to surpass Bud Light as the No. 1 brand on draft (by total taps) for a number of years," Jennifer Hauke, founder of Draftline Technologies, told FOX Business.

The beverage giant says that it will have three minutes of national ads and 45 seconds of regional ads, touting Michelob Ultra, Busch Light, Budweiser, Bud Light and Stella Artois. By Alex Weprin ...

Michelob Ultra has dethroned Bud Light as America's top draft beer, capturing 18.7% of the market share. This shift is attributed to Ultra's celebrity endorsements and its appeal to health ...

The exclusive Michelob Ultra Club offers an all-inclusive experience in an elevated social environment. Membership includes access to four or six luxury seats at all events in the Toyota Center ...

Move over, Bud Light—there’s a new champ at the tap. Michelob Ultra has officially taken the ... but the brand’s golden days as the unchallenged leader may be in the rearview mirror.

Today, Anheuser-Busch announced that Michelob ULTRA, Busch Light, Budweiser, Bud Light and Stella Artois will bring all-new commercials to the broadcast of Super Bowl LIX on February 9. America's ...