The song in Michelob Ultra's new Super Bowl ad is just about perfect for the scam that Willem Dafoe and Catherine O'Hara pull off.

With more Americans planning to drink less alcohol or not drink at all, non-alcoholic options are selling well. Beer, wine ...

The beer, spirits and wine industries were already prepared for a continued lull in sales for 2025, then came the U.S. surgeon general's call for cancer warning labels on alcoholic beverages.

All three companies are expanding in the space, too: Anheuser-Busch is soon rolling out Michelob Ultra Zero, capitalizing on the success of the low-carb beer and amid Bud Light’s sustained ...

prompting some to bottles of beer on the gridiron. The teams were tied at the moment ... with about 8 minutes left in the 4th. TV cameras zoomed in on the on-field debris ... revealing Michelob Ultra ...

The non-alcoholic beverage market is expected to grow considerably in the near future, per statistics. In 2023, the market size was valued at $1,077.35 billion and is slated to grow from $1,169.57 ...