A UK-based early-stage startup called Paapi is building a platform to help advertisers with privacy-safe ad measurement.

Microsoft is deprioritizing ad tech; Google wants to get back into publishers’ good graces; and Meta has been quietly developing proactive chatbots.

Government investigations and civil lawsuits have remade the world of "brand safety "during the second Trump era.

The Meta-owned messaging platform, WhatsApp, has commenced a per-message billing model for businesses, which started on July ...

Some of the best opportunities in the tech sector lie with companies that are either powering the infrastructure behind AI or ...

Marketers, industry watchers see AI overviews as an opportunity to insert machine-readable, structured content in Search ...

AdNews can reveal the shortlist for its Emerging Leaders 2025 program, with a range of candidates across the media, marketing ...