Despite a decade of debate, and repeated promises from platforms and partners alike, there’s one persistent question that ...

Today, we are releasing findings from a new study we conducted which highlights the role Meta’s personalized advertising services play in driving growth ...

Meta’s AI promises hands-off advertising – but not everything runs better on autopilot. Here’s where human insight still wins ...

“Advertisers using Generative Ads Recommendation (GEM) on Facebook Reels have seen up to a 5% increase in ad conversions. And ...

Meta has introduced an update to its Advantage+ Catalog campaigns by adding 'dynamic overlays,' a new way to display key product information such as price, discounts, and shipping offers directly on ...

Since its launch, the program has resulted in 130% higher video completion rates and 23% higher video view rates compared to standard video ads. Federal Trade Commission v. Meta Platforms update: ...

Lawyers are probing "dire" workplace conditions for Meta content moderators in Ghana, attorneys involved in the investigation told AFP, in what could turn into the latest dispute over the social ...

After announcing a dedicated application, Facebook’s parent company is now mulling over the introduction of a paid subscription tier for the Meta AI, to rival OpenAI, Google, and Microsoft.

"We are impressed by the resilience of Meta's advertising business, driven by Q1 ad-impression growth of 5% and average price per ad increase of 10%," said CFRA Research analyst Angelo Zino ...