Meta executives had a very different emphasis in a Jan. 17 call with advertisers. They focused on the steps brands can take to keep their ads from appearing near content they deem out of bounds ...

Meta ads help small businesses turn social media engagement into leads and sales by targeting specific audiences with tailored objectives and ad formats like videos and Stories. Using Meta ...

Meta also plans to enable advertisers to personalize ads using AI, so that users see different versions of the same ad in real time, based on factors such as geolocation, the people said. A person ...

Meta will cease political ads in European Union by fall, blaming bloc’s new rules Under the regulations, which are set to take effect on Oct. 10, platforms will have to label political ads ...

Meta Platforms Inc. will stop selling political and issue-focused advertising in the European Union, citing new regulations that the company believes creates “an untenable level of complexity… ...