Social media giant Meta Platforms is introducing Threads video ads, Reels trending placement and several other innovations for advertisers. The company announced the new offerings in a blog post ...

“Advertisers using Generative Ads Recommendation (GEM) on Facebook Reels have seen up to a 5% increase in ad conversions. And ...

Back in March, Meta added content recommendations within its Partnership Ads Hub in Ads Manager, which highlights relevant organic content that mentions your brand, and is also likely to perform ...

At the NewFronts, executives said that generative AI tools are “are going to help mark a new era of creativity” that ...

If you scroll through Threads and think the only thing that could make the experience more enjoyable is video ads, I have some ... time spent on the app by 35 percent. A Meta spokesperson told ...

Meta’s company earnings call with investors told us the direction that the company wants to take its AI initiatives in the future, and it’s smart, directed advertising. Unlike many of the big AI ...

“Parents want a one-stop shop to verify their teen’s age and grant permission for them to download apps in a privacy-preserving way,” Meta said in a statement. But Justin Hill with ...

Beyond that, “Pause Ads” from Roku are not yet showing on top of HDMI inputs or content from various apps. Rather, this ad format only exists (and has been available for a while now ...

platforms and has since integrated them into its own platforms such as Google Ad Manager. They are a central component of Google's real-time advertising marketplace. The US government is now ...